
What is automation?
Automation isn’t a modern phenomenon. People have been automating tasks for centuries. Originally this meant creating a mechanical solution to a manual task, but more recently we’re automating using software and cloud services.
What started with fishing and waterwheels is now focused on writing code to offload the work of a person to a computer.
IBM defines Automation as “the application of technology, programs, robotics, or processes to achieve outcomes with minimal human input”. Nice!
There’s a massive opportunity for agencies to remove the need for ‘human input’, allowing your people to focus on work which returns more value for clients.
Continue reading