
If estimating things is so hard, why don’t agencies just stop doing it?
The majority of agency leaders I know don’t like estimates much. Never accurate enough to be trusted, and usually too optimistic. If delivery teams could just be better at creating them, there would be more certainty around timelines.
Delivery teams don’t like estimates either. They take a lot of time to create, and although called ‘estimates’ they often lead to expectations about delivery dates.
So let’s just stop estimating!