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A new client walks through your door with a big pot of money and no plans for how to spend it. A rare creature indeed.
More likely, the client will share some details about what they see a project creating and the reason for their business needing it.
You might call these initial details sandcastles. The plans may look well-defined and considered, but it’s not ready to be a forever thing.
They may have been planned without any evidence that it will actually work. It could be lacking input from people with the right experience. It might be too simple or too complex. There are plenty of opportunities to discuss making changes to the plan or even starting again.
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