What do successful projects look like? Is it about profitability? Is it about making clients happy? A proud team? Or always hitting deadlines?
Success often means the avoidance of potential failures. And failure avoidance is about surfacing and mitigating risk.
Risk to project delivery comes in many forms. Complete failure is luckily rare. Most project risks only reduce the amount of success that can be achieved, and value that can be created.
Modern agencies serve many concurrent clients. Every one is different. They come with distinct requirements and people. Every project is unique. With new outcomes and deliverables.
Risk needs consideration and review before every new project.
Continue reading