Many agencies aspire to be Agile. Stories fly around social media about the successes of software teams who implemented an Agile Framework and immediately began reaping the rewards.
But Agile was created solely by men working in product organisations (or product-led organisations) that built software. They didn’t have agencies in mind when they coined the principles and values. They weren’t considering Agile as a way to delivery things other than software.
Agencies are not product-led organisations. They are project-led organisations. They have complexity and unknowns, where product-led organisations often have focus and clarity.
That doesn’t stop agencies valuing agility. And agencies can implement much of what it means to be Agile. But it does realistically stop off-the-shelf implementation of an existing Agile Frameworks (such as Scrum).
So if existing Frameworks can’t shortcut an agency to agility, how do we begin our journey, and what should we value when looking for better ways of working?
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