My evolving approach to project delivery for agencies, which offers repeatable success, no matter who the client is, or what their needs are.
It acknowledges that agency delivery has different challenges and pressures to product delivery. Offers guidance for all types of scope and client. Includes some of the best values of the Agile methodology.
It includes a powerful set of tools for every project stage, whether:
- with clients who are new or existing
- with a scope which is fixed or flexible
- with requirements which are simple, complicated, complex, or chaotic
- with clients who percieve your agency as supplier/vendor, expert, partner or consultant
- with clients who offer the ‘how’ or ‘what’, or ‘why’
- with a team who are remote or co-located
My Framework has four fundamental stages:
1. Align
(more info soon)
This is the first stage of any client relationship, and any project. It includes the sales process and any early discovery.
- Ensures client engagement
- Builds trust on both sides
- Supports engagement and buy-in
2. Define
(more info soon)
The planning stage. Bringing any existing scope, and the ‘Why’ from the Align stage, we create a project plan that includes the work, the priorities, the risks, estimates and people.
- Creates a detailed plan to push against and aim for
- Allows for discovery and change
- Can be value-led, metric focused, or fixed
3. Deliver
(more info soon)
Where things are created and delivered. Using our plan from the Define stage, we make progress against our plan.
- Considered scope creep
- Encourages early and often delivery
- Emphases doing things early and ending well
4. Adapt
(more info soon)
A regular review of our ways of working. Changing focuses at the team, approach, and project level to ensure holistic inspect and adapt both during and between projects.
- Classic inspect and adapt benefits
- Considers dymanic teaming challenges
- Focuses on the approach and team, not individuals