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On Medium: You know what Agency Clients love? Certainty.

The article—posted to my Medium account—reflects on the challenges that Agile-first agencies face when they acquire new clients who often have a preference for traditional, Waterfall project management.

When we’re accustomed to agility and flexibility, we must adapt to provide the certainty and structured approach desired by a new client, balancing the innate human need for both certainty and excitement.

This adaptation involves documenting a delivery approach and being less agile about Agile.

But does changing our approach mean we’re no longer Agile?

Read ‘You know what Agency Clients love? Certainty.’ on Medium.

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