The article—posted to my Medium account—reflects on the challenges that Agile-first agencies face when they acquire new clients who often have a preference for traditional, Waterfall project management.
When we’re accustomed to agility and flexibility, we must adapt to provide the certainty and structured approach desired by a new client, balancing the innate human need for both certainty and excitement.
This adaptation involves documenting a delivery approach and being less agile about Agile.
But does changing our approach mean we’re no longer Agile?
Read ‘You know what Agency Clients love? Certainty.’ on Medium.