Defining and Achieving Client Value in Projects: Essential Insights

How can we deliver Value to a client unless we share an understanding of what Value means for the project?

We’ve all heard of “Good Value for money” and that something can itself be valuable. But how does the language fit into our project delivery and client management approach?

Projects start in different ways, but they all need to have one thing in common. Whether the client brings you a simple vision for the work, or they hand over a detailed 200-page specification, you still want to understand how to return the most value you can in the time available.

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On Medium: You know what Agency Clients love? Certainty.

The article—posted to my Medium account—reflects on the challenges that Agile-first agencies face when they acquire new clients who often have a preference for traditional, Waterfall project management.

When we’re accustomed to agility and flexibility, we must adapt to provide the certainty and structured approach desired by a new client, balancing the innate human need for both certainty and excitement.

This adaptation involves documenting a delivery approach and being less agile about Agile.

But does changing our approach mean we’re no longer Agile?

Read ‘You know what Agency Clients love? Certainty.’ on Medium.