About My Work

I specialise in helping agencies of all kinds master their approach to delivering successful projects.

  • Project risk awareness & rebalancing
  • Delivery-approach shaping tools
  • Workshopping for agencies and their client projects

Which supports:

  • defining ways to deliver work that are consistent and trustable
  • reducing the risks that can come with demanding stakeholders
  • creating a bulletproof ‘Align’ stage where you build and agree shared goals

As an accomplished agency strategist, business owner, Agile coach and developer, I have spent over two decades at the intersection of technology, business, humans, and creative problem-solving. My journey began in the trenches of software development, where I honed my technical skills and developed a passion for building elegant, user-centric solutions. This technical foundation has been crucial in understanding the complexities of product development and delivery.

In founding and leading a digital agency, I navigated the challenges of scaling a service-oriented business, mastering the art of client relations delivering high-quality digital products and transitioning projects to value focused support agreements. This experience taught me the nuances of managing client expectations and the importance of transparent, effective communication in building long-lasting partnerships.

In my role as a strategist, I focused on business processes and technological innovation. I help client-facing agencies refine their sales approaches and product delivery methods, ensuring they align with market needs and client expectations. My strategy work is informed by hands-on experience in software development, commercial approaches and product delivery in client-facing agencies.

As an agility coach, I’ve guided teams and organisations in adopting agile methodologies, focusing on continuous improvement, flexibility, and delivering value quickly. My approach emphasises collaboration, adaptability, and empowering teams to make decisions that lead to better project outcomes.

With a client-centric mindset, I support agencies in streamlining delivery approaches and fostering a culture of excellence and ongoing improvement.

Get in touch to find out more