There is a lot of focus put on the sales process at agencies. Sell more things to more clients. Sign contracts quickly and fill in all the details later. Keep the sales function separate from the challenges of project delivery.
It can be tempting to rush through the early stages of a client relationship. Promising the world to build trust and worrying about how to deliver on those promises later.
Saying no to that project that won’t be able to start for at least 3 months is hard. Surely there’s a way to make it fit earlier?
Agencies solve sales problems early. Niche down. Clear pitch. Know your market.
You know you can sell things
You can certainly schedule them in
You’ll plan what needs doing, and by who
You can track progress to the minute
You can even be prepared to support what you create
The big question is… can you deliver it?
Getting a great outcome for the team, the client and your bottom line.