In agency life it’s easy for every brief to arrive stamped urgent. The problem is simple. When everything is top priority, nothing is. In my latest Agency Tactics post I unpack why false urgency burns teams out, dilutes impact, and quietly kills growth.
I share a simple way to sort the real needle‑movers from the nice‑to‑haves. Think clear scoring, hard WIP limits, a visible kill list, and the courage to say no. The goal isn’t to slow down. It’s to channel speed into the few bets that actually move revenue, retention, or runway.
Want the framework, examples, and templates? Read the full post here:
Every project cannot be a top priority